Nascar is once again ramping up its efforts to make the sport more exciting to fans, even if it’s more dangerous to drivers.
The Wall Street Journal Monday, in a story headlined “Nascar Revs Up Rough Side to Win Back Fans,” described how Nascar created a 12,000-panel of stock-car fans for guidance on how to make the sport more exciting. Nascar was trying to stem a loss of fans, TV viewership and sponsorships during the past few years.
http://online.wsj.com/article/SB10001424052748703515504576142370223545128.html?KEYWORDS=NASCAR
To inject more pizzazz in the sport, Nascar is allowing racers to be more aggressive, overlooking “minor incidents of shoving, swearing and even rubbing bumpers — acts that once might have meant penalties,” according to The Journal.
To cater to fans, Dayton International Speedway is now allowing patrons to bring up to 36 cans of beer in with them, not just a six-pack, The Journal reported.
Nascar kicks off Feb. 20 with the Daytona 500, and I hope the changes won’t lead to more accidents and injuries, just in the name of more “excitement.”